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SUNDAY, APRIL 26, 2026
Vol. 4 · Est. 2022
We Tested 4 Hair Growth Serums For Men Over 40. Only One Would Tell Us What's Actually In The Bottle.
Investigation

We Tested 4 Hair Growth Serums For Men Over 40. Only One Would Tell Us What's Actually In The Bottle.

Three of the four brands hide behind two words: "proprietary blend." Here's what we found when we asked them to prove their formulas.

By Sean Zucker · April 26, 2026 · 12 min read

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The Morning Routine That Separates Men Who Age Well From Men Who Don't
Wellness
The Morning Routine That Separates Men Who Age Well From Men Who Don't
We talked to four men in their fifties who've barely aged a day in a decade. Their morning routines had four things in common.
By Marcus Holt · March 18, 2026
The Sleep Debt You Can't Recover From (And The One You Can)
Wellness
The Sleep Debt You Can't Recover From (And The One You Can)
New research suggests that not all sleep loss is created equal. Here's how to tell the difference.
By Marcus Holt · January 22, 2026
Five Things You've Been Told About Testosterone That Aren't True
Wellness
Five Things You've Been Told About Testosterone That Aren't True
The testosterone conversation has been hijacked by supplement marketers. Here's what the actual science says.
By Sean Zucker · October 14, 2025
Is The Cold Plunge Overrated? A Skeptic's Investigation.
Wellness
Is The Cold Plunge Overrated? A Skeptic's Investigation.
Every wellness influencer swears by it. We dug into the actual studies and the answer is more complicated than the hype.
By Sean Zucker · July 8, 2024
Why Your Shave Has Been Irritating Your Skin For Years
Grooming
Why Your Shave Has Been Irritating Your Skin For Years
Most men over 35 have built a shaving routine that quietly destroys their skin. Here's what to change.
By David Rinaldi · February 12, 2026
The Three-Step Skincare Routine Every Man Over 40 Actually Needs
Grooming
The Three-Step Skincare Routine Every Man Over 40 Actually Needs
Forget the ten-product Korean routine. Here's the minimum effective dose for skin that ages well.
By David Rinaldi · September 5, 2025
Why The Best Investment You Can Make Is A Real Relationship With Your Barber
Grooming
Why The Best Investment You Can Make Is A Real Relationship With Your Barber
May 30, 2024
The Cologne Mistakes Men Over 40 Keep Making
Grooming
The Cologne Mistakes Men Over 40 Keep Making
November 8, 2023
Why Most Men Over 40 Are Strength Training Wrong
Fitness
Why Most Men Over 40 Are Strength Training Wrong
April 2, 2026
Running Doesn't Destroy Your Knees. Here's What Actually Does.
Fitness
Running Doesn't Destroy Your Knees. Here's What Actually Does.
December 11, 2025

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The Mobility Work Most Men Skip Until It's Too Late
Fitness
The Mobility Work Most Men Skip Until It's Too Late
The hour you don't spend on mobility today is the surgery you have at 55. A practical guide.
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Creatine Is The Most Researched Supplement On Earth. Here's Why Most Men Still Take It Wrong.
Fitness
Creatine Is The Most Researched Supplement On Earth. Here's Why Most Men Still Take It Wrong.
The science is settled. The dosing protocols, somehow, are not.
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The Twelve Wardrobe Pieces Every Man Over 40 Should Own
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The Twelve Wardrobe Pieces Every Man Over 40 Should Own
Twelve items. Built to last a decade. The case for buying less and buying better.
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Watches As Investment: Where The Real Returns Hide
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Watches As Investment: Where The Real Returns Hide
Forget the hype around Rolex sport models. The smart money is somewhere else entirely.
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What Your Shoes Say About You (And Why It Matters More Than You Think)
Style
What Your Shoes Say About You (And Why It Matters More Than You Think)
The first thing other men notice. The thing most men spend the least on. A reckoning.
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The Passive Income Myth That's Costing Men Years Of Their Lives
Business
The Passive Income Myth That's Costing Men Years Of Their Lives
Every passive income stream we examined required active management. The math has been lying to you.
By Sean Zucker · February 5, 2026